"Odditory" from Monica Menez won best fashion film BfFF 2013
Berlin is a city internationally acclaimed for cinema as well as in fashion, and Berlin Fashion Film Festival (BfFF) was created by the fusion of these two industries. It is now back for its third edition this July during Berlin Fashion Week. The upcoming genre of fashion films, as a "branded storytelling", is now considered the future of fashion merchandising. BfFF showcases the latest talents in advertising, film and fashion industries. With 700 submissions from 54 countries, this event has become more international than ever.
The programme consists of four public screenings on July 9th at the Arsenal Kino 1, and the BfFF Awards ceremony (where the winner will be announced) on July 10th at ehemaliges Stummfilmkino Delphi. This will be followed by an After-party, with an exclusive presentation from artist Andrey Bartenev (Russia). The films, featuring award winners actors and actresses such as Christopher Walken, Javier Bardem, Cate Blanchet, Kate Winslet, and Jessica Chastain, will be awarded during the BfFF ceremony.
The submissions have been judged by an A-list international jury. It consists of: advertising icon Michael Conrad, Serviceplan's executive creative director worldwide Maik Kähler, producer and YouTube hero Casey Neistat, Vimeo's lead curator Jordan McGarry, CEO and founder of Not Just A Label Stefan Siegal, Art Director of ESMOD Munich Ingo Brack, SOPOPULAR designer Daniel Blechmann, Lady Gaga's hair stylist Charlie Le Mindu, advertising directors quartet MEGAFORCE, Senior Editor of Interview Magazine Herald Peters, Philipp Jung of M.A.N.D.Y., and the creative director of 55DSL Andrea Rosso.
The winners of last year's BfFF are "Odditory" by Monica Menez for best fashion film, Miartin Monk and Julian Zigerli won the best emerging artist for their film "Happy Tears", "Possession" by Ralph Schmerberg for Moga e Mago won for best idea, "Prada Candy" by Wes Anderson and Roman Coppola won for best big brand film, Tunde Csaki won for outstanding production design, and Adrien Couthier won best editing award with his film Louis W. for A.P.C., among others.
For tickets and information visit: www.berlinfashionfilmfestival.net